BIJAN MUSTARDSON
AD: Lauren Norch CW: Andrew Peña, Miah Mayberry
Tagline: Drippin' with Sauce
Fall 2022
What
Bijan Robinson is a Junior running back for the University of Texas. Between racking up 3,410 career rushing yards, awards and watch list candidate positions, Bijan was looking to score on taste buds too with his Dijon mustard spread.
Insight
Some people just have an it factor that’s unexplainable.
Write Up
Talent, hard work, and passion create success. But to make history, you gotta have that special little something. Texas senses it. Bijan knows it. And now the world gets to taste it. With all that “it factor” mustered up into one sauce, Bijan Mustardson will rush a victory to your mouth. Experience that something special and get in on the sauce.
Storyboards
Sauce Up Your Tailgate
They say nothing can top Texas football, but that doesn't mean we can't try. Submit your event to our social DM's and we'll bring the it factor with the Bijan Mustardson traveling tailgate.
No matter the occasion
- Little league game
- Intramural sports championship
- European "football" match
Mustard Boy
The ultimate it factor dispenser to sauce up your next hot dog, sandwich, or mouth (we don’t judge). Just make sure it’s Drippin’ with sauce.
*Placed at sports arena concession stands and Bijan Mustardson tailgates.
Special edition packaging
With all that sauce factor to go around, you’re gonna need a bigger bottle.
*Bring the it factor to your refrigerator or on the field.
Eye Black Stickers
Embrace your inner sauce factor by spreading it on your face. JK it’s just a sticker but you’ll still look real saucy.
Given out at football games and Bijan Mustardson tailgates.
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Bijan Approved
Approved by the one and only, Bijan Robinson (Lauren had a class with him).
