BRAND: Whole Foods
TAGLINE: Same taste, plant based.
AD/CW: Andrew Peña, Robert McGee, Anthony Rodriguez
Whole Foods seeks out the finest natural and organic foods available and has an unshakable commitment to sustainable agriculture. This is why they were a perfect brand to partner with for our meat alternative public service announcement.
Our PSA is meant to inform those who may be on the fence about the future of food in a guilt free way. Rather than focusing on the harm caused by meat consumption, we want consumers to realize they can enjoy and get excited about Whole Food's many plant based options.